ROC House Women’s Fitness Spa

Art Direction, Brand Development & Logo Design

ROC House Women's Fitness Spa was established in 2013 in Buckhead. Positioned as a sanctuary for women of all ages, shapes, and sizes, who wanted to feel comfortable reaching personal milestones. While the business did not flourish, the logo and branding established in 2013, was used in this visual case study to bring the brand into 2021 and showcase how a similar concept could be executed across social, print, environmental graphics, and out-of-home.