Gratitude Campaign

Creative Direction & Design

Shortly after the historic decision to close its floors, the New York Stock Exchange launched a #Gratitude campaign. Everyday during the opening bell, they honored individuals and companies going above and beyond in their response to the COVID-19 outbreak. In addition to the opening bell, other media outlets were utilized to thank front-line workers including a CNBC broadcast spot, social media branding, organic social media posts, American Eagle & ABC Super Signs in NYC Time Square, and digital billboards in Silicon Valley.