NYSE Living Tech

Creative Direction, Content Curation, Design

In 2019 The New York Stock Exchange (NYSE) has unveiled ‘Living Tech’, a marketing campaign that highlighted the essentiality of integrating technology with a human touch. The initiative, which ran across digital, print and out-of-home across the US, is centered on the premise that although the exchange processes 80bn electronic messages daily, they only make sense because of the traders still working on the floor. The idea for the campaign was sparked after a swathe of tech brands – including Uber, Slack and Pinterest– debuted on the NYSE this year. It’s being supported by a dedicated microsite featuring interviews with a number of tech brand leaders.