This is Slice
Creative Direction & Brand Strategy
Launched in 2018, Slice is the the ICE / NYSE interview series in partnership with Cheddar. Hosted by Betty Liu it “slices” through the noise to talk to some of the world's most famous CEOs. Including companies such as Porsche, Chobani, Rebecca Minkoff, GrubHub, and many others.
Select Social Media Posts
Grub Hub
This is empathy in business: @Grubhub opened a restaurant in their own office so that employees know what it's like to order, package, and deliver food #NYSESlice pic.twitter.com/IvyZ6gm9g1
— NYSE 🏛 (@NYSE) January 11, 2020
Chobani
Forget about ROI, what about ROK: Return on kindness
— NYSE 🏛 (@NYSE) July 17, 2019
According to @Chobani CEO @hamdiulukaya it increases both profits and innovation. @BettywLiu and Hamdi discuss on the latest episode of Slice with @Cheddar #NYSEslice pic.twitter.com/It9xkuzX4S
Rebecca Minkoff
We asked Rebecca Minkoff why the @RebeccaMinkoff brand needs to exist #NYSEslice pic.twitter.com/JMKdjz4xRs
— NYSE 🏛 (@NYSE) March 7, 2020