Origin Bank

Art Direction, Environmental Graphics

Origin Bank had three main goals, to create a new brand that still retained the organization’s legacy culture and values. The second goal needed the new brand to resonate with employees, customers and the overall market. Finally, a complete branch network overhaul was desired in order to physically launch the new brand in correlation with the market communications. As part of this third phase, I was responsible for interpreting the newly-formed logo and brand standards into environmental graphics that would represent the brand in the physical space.