Fidelity Banking App

Art Direction, Digital Storyboarding & UI Design

With Fidelity Bank in Pittson, PA making efforts to “go green” with their new banking spaces, they also recognized a need to use technology to deepen customers relationships. In branch, the bank does this with a technology bar featuring several mobile and smart devices for customers to familiarize themselves with Fidelity Bank’s digital offerings. Below is the attract loop animation that plays when the devices are inactive and the offline app that shows users the benefits of online banking. This also includes an “opt-in” message for customers to input the email address and receive instructions on how to enroll online.